Project Description

Start Your Own Business

Short Course

People often dream about starting their own business but don’t fully realise the implications of what this involves. Given the back-drop that nearly a half of all businesses fail in their first year, it is critical that you have all the knowledge at your disposal to make an informed decision about whether running a business is right for you.

This is an introductory course for anyone who has recently set up a small or micro-business, or for anyone who is considering setting up a small or micro-business, or is considering self-employment as a career option. As such, this course considers the key elements and issues that you need to think about and explore.

This course will allow you to:

  • Learn key steps to increase your chances of success and minimise risk.
  • Understand how to market your business, identifying competition, pricing and branding strategies
  • How to handle and recruit staff and administrative issues.

In addition, at the end of your course you will be invited to create a business plan and pitch it to one of our expert academics. This will be an excellent opportunity to put the knowledge you’ll have gained into practice, whilst also allowing you to take advantage of the feedback and guidance provided by our experienced tutors.

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How long?

Course duration

Students can enrol onto this course at anytime. There is approximately 100 hours of learning material included. Students will have access to the study material for five years.

Assessment

This course is assessed by a series of self assessment exercises.

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Course Units

This course is made up of 5 units, which cover a range of subject areas, please see below for more information:

Unit 1 Thinking of starting a business

  • The problems and potential of small-business start-up
  • Sources of information
  • Why start a business
  • Personal skills
  • The realities of starting a business
  • Success v failure
  • Your business idea
  • Am I suited to running a business
  • People and roles
  • Business start-up expenses
  • Sources of money
  • Finding premises
  • Financial issues
  • Legal issues
  • Practical issues

Unit 2 Finance for business start up

  • Looking after your money
  • Budgeting for personal survival
  • Financial responsibilities
  • Common causes of financial failure
  • Financial control
  • Expenses
  • Employing staff
  • Pricing
  • Cash flow
  • Profit and loss account
  • Balance sheet
  • Performance ratios
  • Credit terms

Unit 3 Marketing for business start up

  • What marketing is
  • Definitions of marketing
  • Marketing in practice
  • Understanding customer needs and wants
  • Using marketing strategy
  • The 7Ps of marketing
  • Turning prospects into customers
  • Types of marketing message
  • Writing marketing material
  • Websites
  • Newsletter marketing
  • The marketing plan
  • Classic marketing mistakes

Unit 4 Business planning for business start up

  • Purpose of a business plan
  • Demands and limitations of business planning
  • Basic aspects of business planning
  • Business plan format
  • The executive summary
  • The business
  • SWOT analysis
  • Products and services
  • Marketing
  • Financials
  • Business planning top tips

Unit 5 Communicating for success in business.

  • Networking
  • Defining communication
  • The communication cycle
  • Noise
  • Barriers to communication
  • Spoken word – general considerations
  • Written word – general considerations
  • First impressions
  • Non-verbal behaviour
  • Active listening
  • Written communication
  • Email etiquette
  • Writing marketing copy for your business
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Entry Criteria

This course is most suited to individuals who have an interest in setting up a new business, and the learning skills needed to complete the course successfully.

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