Project Description

Marketing and Sales Level 4 and 5 give you the core knowledge and skills for employment and success in all areas of Marketing and Sales.

Diploma Level 4 and 5 are equivalent to 1st and 2nd year university, recognized internationally and by SAQA, leading to final year of a Degree.

Strategic Sales Management Postgraduate Level 7 is designed to enhance the skills and performance of Sales Managers towards Top Management.

The Modules include learning material, 24/7 tutoring, webinars, videos, exercises, readings and other support, and a Certificate for each Module.

Entry Criteria

Level 4 – School leaving certificate

Level 5 – Level 4 or equivalent

Level 7 – Level 6 or equivalent experience

Level 4 Modules:

Use The Marketing Mix to build a business, including product, packaging, pricing, promotion, advertising, branding and social media

Ensuring that Customers and their Needs are understood, recognised and valued, including customer relationship management.

Explore Customers and Service as the focus of business, including meeting customer needs and ensuring satisfaction and retention.

Develop knowledge of Managing and Using Marketing in business, including the marketing mix, planning, internal and external marketing.

Explore how The Business Environment affects marketing, including economic, social, international and competitive factors.

Creating effective Marketing Strategy and successful market presence. Developing effective marketing strategies and campaigns.

Explore Marketing and Sales Planning to achieve profitability and success in all sectors, including market research, segmentation and strategy.

Understanding and using effective E-Marketing Communication including social media and email marketing.

Analyse and capitalise on the rapidly changing role of IT in Business, including e-business, e-marketing and other technologies.

Learn how to achieve High Performance Sales including sales growth from existing customers and  from new markets.

Level 5 Modules:

Become an Entrepreneurial Manager – develop the skills and qualities of entrepreneurship in small and large businesses.

Explore Organisation Structures, how they function and affect motivation, performance and growth in different organisations

Do Practical Accounting Analysis exercise and understand what they are tell us about assessing and improving performance

Explore Business Planning and Goal Setting to achieve and monitor success in both new start-ups and existing businesses

Learn how Politics and Business impact each-other and the economy, including growth, employment, trade and finance.

Understand Business Law essentials including laws of contract, employment, companies, directors and international trade

Explore Managing in Today’s World including technology, change, governance, equity, diversity and environment issues

Understand Performance Management including motivation, rewards, training and development to ensure high performance

Learn Marketing and Sales essentials including markets, customers, competition, advertising, branding and social media.

Learn Quantitative Skills including practical exercises and how they are used within the context of business and decision-making.

Strategic Sales Management Postgraduate Level 7 Modules and Assignments:

Strategic Sales Management Postgraduate level 7 enables you to construct a sales management, business development and customer service plan to improve sales, customer retention and lifetime value.

On successful completion of the course, you will take away the most essential industry-specific sales skills and knowledge. You will:

  • Develop personal awareness in sales and sales management roles
  • Learn to focus on customers to enhance customer relationships
  • Explore and apply tools to improve sales techniques and performance.
  • Learn and apply a range of communication styles to enhance customer relations.
  • Successfully prepare for and execute effective sales presentations.
  • Acquire knowledge and skills to enhance sales negotiation and results.
  • Develop skills to move from sales to sales management and coaching.

The Level 7 Assignments are as follows:

  • Personal awareness in sales
  • Focus on customers
  • From sales to sales management and coaching