POSTGRADUATE LEVEL 7-8 STRATEGIC BUSINESS MANAGEMENT (MBA PATHWAY)
- Internationally Recognized
- Postgraduate Master Courses
- For Managers and Professionals
- Blended Online Learning
- BBBEE Scorecard Aligned
- CPD Continuing Professional Development Points
- Personal Support Coaching and Mentoriship
- RPL Recognition of Prior Learning & Experience
COURSE UNITS AND MODULES:
STRATEGIC PLANNING AND MANAGEMENT
- The External Environment of Business
Outside influences including Industrial, Political, Economic, Social, Technological, Legal & Ecological
- Strategies for Growth
Powerful models for growth, tools and controls in planning and implementing strategies for growth
- Strategic Planning Tools
Resources, models, tools, case studies and ideas to help create and implement effective business strategies.
- Impact of Technology on Business
Analyse and capitalize on the role of technology, digital transformation and e-business in different sectors.
- Business Planning
Creating a plan that targets and achieves the stated business vision, mission, objectives and strategies.
- Managing Projects
Implementation of Strategies by getting things done. Using the right tools to plan and run effective projects.
- Effective Leadership
Skills and Qualities in making, developing and maintaining of powerful strategic leadership.
- Developing Interpersonal Skills
Developing skills to enhance communication, to create and maintain strong bonds & relationships with people.
- Motivating and Influencing People
Inspiring people to invest their best efforts and create a unity of direction and common purpose within business.
- Innovation and R&D
Creating competitive advantage through innovation, research and developmentapplied to your business
- Creativity and Problem Solving
Do problems pose a threat or are they an opportunity to improve? How to turn a problem into an advantage.
STRATEGIC MARKETING MANAGEMENT
- Customers and their Needs
Ensuring that your customers are understood, recognized, valued and maintained.
- Analysing the Competition
What are my competitors doing, how are they doing it, why are they doing it? Reviewing and analysing competitor actions to enhance managerial roles.
- Marketing Strategy
Creating an effective and successful market presence. Looking at the development of marketing strategies to create successful marketing campaigns.
- High Performance Sales
Learners will grasp the key elements of successful selling to achieve exceptional results.
- E-Marketing Communication
Understanding and using effective electronic media and messages to market.
STRATEGIC HUMAN RESOURCE MANAGEMENT
- Strategic Human Resource Management
Human Resource Management as a central part of the strategy of any organization, with people as its assets.
- Recruiting and CPD
Getting the best people. Developing the best people. Keeping the best people.
- Developing High Performance Teams
Cohesion and teamwork techniques and processes that enhance exceptional business performance.
- Measuring and Rewarding Performance
Knowing and assessing how people are performing. Techniques for rewarding good performance
STRATEGIC FINANCE FOR ALL MANAGERS
- Interpreting Business Accounts
Using and understanding the litmus tests of business health, including ratio analysis & business intelligence
- Tools of Financial Analysis
Resources, tools and techniques to keep a finger on the pulse of the business.
- Managing Cash and Working Capital
Managing Cash, cash flow and working capital. The lifeblood of business.
- Governance and Directorships
Guidelines and standards for structuring and controlling a business the professional way.
ORGANISATION BEHAVIOUR AND MANAGEMENT
- Management in Practice
Overview and evaluation of various management theories and models with real life business examples.
- Strategic and Systems Management
Options for strategic direction and organizational alignment. Making the right choices for your business.
- Implementing and Managing Quality Systems
Right first time, right every time. The place of quality in business strategy.
- Making Decisions
Doing the right things in the right way at the right time. Processes and techniques for making good decisions.
- Culture and Ethics
Cultural and ethical issues involved in business including accountability, cohesion and integrity.
- Practical Research Project on a real- life business organisation
- Exercises in Quantitative Techniques
How to use and understand key figures particularly in Strategic Research and Financial Management.